Everybody is talking about wanting to make retail more of an experience again. Here is an example of how this was actually done: the first store based on an innovative concept from the Netherlands is now open in Cologne!

Setting up a brick-and-mortar store in Cologne in addition to the existing German online shop was a smart strategic decision, as Cologne is a sport-loving city near the Netherlands with high purchasing power and an urban population that enjoys new concepts.

The 350 square metre store at the heart of the Belgian quarter demonstrates how it is still possible to capture people’s attention with a physical retail store. The premises are characterised by their attractive design, an integrated sprint course for trying out gear, exclusive products, strong brand partners and most of all by its competent consultants.

We are excited to have been involved in this interesting letting transaction, and would like to thank Tom Bellord and 21Run for our trusting cooperation.